7 Rules for Choosing the Right Video Production Company
How to Choose the Right Video Production Company for Your Project
Video content is a must for all marketing strategies now. There are plenty of video production companies out there, how do you choose the right one for your project?
Simple — work with us.
But if you really, really need to think about it, here are the 7 rules to consider when choosing the right video production partner for you:
1. Define Your Goals and Budget
Before reaching out to a production company, clearly outline your objectives. What are you looking to make? What does your marketing strategy need? Are you looking to create a brand awareness video, a product explainer, or a commercial? Defining your goals will help you find either a production company that specializes in the type of video you need or help the production company you’re working with understand what you’ll need. Additionally, establish a budget range to ensure you're looking at companies that fit within your financial plan.
2. Review Their Portfolio
A production company’s portfolio of work will tell you what sort of things they think they make best. Do they have experience in your industry? Have they created videos similar to what you envision? Do you like what they make? Look at their past work to see if their style, quality, and creativity align with your brand.
3. Check Client Testimonials and Reviews
Client feedback can provide insight into a company’s reliability, professionalism, and ability to meet deadlines. Look for reviews on their website, Google, and social media. If a company has consistently positive feedback, it’s a good sign that their clients trust them.
4. Assess Their Creative Process
Ask them about their process from pre-production (concept development, scripting, and storyboarding) to production (filming and directing) and post-production (editing, motion graphics, and sound design). If they can’t give you a sense of their timelines or how they structure their process, they probably have no idea what they’re doing (which is way more common than you think).
5. Evaluate Communication and Collaboration
Communication is key — especially when it comes to video. When you first reach out to a company, assess their responsiveness, willingness to understand your vision, and ability to offer creative input. A good production team should be collaborative, open to feedback, and proactive in guiding you through the process.
6. Key Information to Know Before Filming
Some questions you absolutely have to have answered before going in to avoid budget questions down the line:
How and where will you be filming?
How long do you think the entire process will take?
What exact deliverables should we have and why?
7. Look for Long-Term Partnership Potential
If you foresee needing multiple videos in the future, consider whether this company could be a long-term partner. Building a relationship with a production company that understands your brand can streamline future projects.
Conclusion
Choosing the right video production company is about more than just cost—it’s about finding a partner who understands your vision, has the expertise to execute it, and can deliver high-quality results. By considering these factors, you’ll be well on your way to producing the right video content to resonate with and grow your audience.
Or, again — no brainer — you can work with us because we’re the only video production company you’ll ever need.
